Marketing
From Strategy to Success: Achieve MBA Marketing Mastery at the Best Private University in Junagadh
Introduction to course
The Master of Business Administration (M.B.A.) in Marketing is a prestigious and comprehensive graduate program designed to equip individuals with advanced knowledge and skills in the dynamic field of marketing. This specialized M.B.A. program focuses on developing strategic marketing professionals who can navigate the complexities of today’s business landscape.
Throughout the course, students gain a deep understanding of marketing principles, consumer behavior, market research, branding, and digital marketing strategies. The curriculum is crafted to provide a blend of theoretical knowledge and practical insights, preparing students to tackle real-world marketing challenges.
Mission
Our mission is to empower students to become effective marketers, capable of driving business growth, building brand equity, and creating value for customers and stakeholders. As the best private university in Junagadh, we blend academic rigor, industry engagement, and practical experience to prepare our graduates to excel as marketing leaders in a rapidly evolving global marketplace.
Vision
We envision a future where our graduates are globally recognized for their strategic marketing prowess, creative problem-solving abilities, and ethical leadership. As the best private university in Junagadh, we utilize a cutting-edge curriculum, industry partnerships, and experiential learning to inspire a new generation of marketers who drive impactful change, shape consumer behavior, and create sustainable value for businesses and society.
Course objective
- Develop a deep understanding of marketing principles, concepts, and frameworks relevant to contemporary business environments.
- Gain proficiency in market analysis, consumer behaviour, and strategic marketing planning to effectively identify and capitalize on market opportunities.
- Enhance critical thinking and problem-solving skills through case studies, simulations, and real-world marketing challenges.
- Acquire practical skills in market research, digital marketing, branding, and marketing analytics to drive business growth and competitive advantage.
- Foster leadership, communication, and collaboration abilities to lead marketing teams, drive innovation, and navigate the complexities of global markets.
Course outcome
- Ability to apply knowledge, skill attitude to real life business: Apply knowledge, skills and attitude of management theories and practices to solve real business problems.
- Contemporary Tool Usage in business: Learn, create, select, and apply appropriate techniques, resources, modern tools, models and methods in management to complex activities in business.
- Environment and Sustainability: Demonstrate ethical, social and environmental responsibilities in business environment for sustainable Development.
- Individual and Team Work: Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings.
- Communication: Communicate effectively with the business community and with society at large. Be able to comprehend and write effective reports documentation. Make effective presentations, and give and receive clear Instructions.
- Life-long knowledge: Demonstrate the ability to apply knowledge gained during MBA to real business situation and retain lifelong learning.
- Emerging trend: Enhancing knowledge of contemporary issues
- Ability of Understanding and Communication of aspects of Business: Ability to understand, analyze and communicate global, economic, legal, marketing, finance, HR, IT and Operations aspects of business.
- Ensuring holistic Approach: Ensuring holistic development of students.
- Value based managerial Skills and Leadership Abilities: Ability to develop managerial skills and Leadership Abilities.
Admission procedure
Eligibility:
- The student who has qualified Graduate or equivalent examination in any stream from recognized board or body is eligible for admission in M.B.A. programme.
|
Board |
Category |
Theory Marks |
Theory + Practical Marks |
|---|---|---|---|
|
GSEB |
Open |
135 / 300 |
180 / 400 |
|
GSEB |
Reserve |
120 / 300 |
180 / 400 |
|
Other Boards |
Open |
108 / 240 |
135 / 300 |
|
Other Boards |
Reserve |
96 / 240 |
120 / 300 |
Admission Process:
- A candidate has to fill an online application form with all the necessary details in the due time declared by the university.
- After the last date of application, the University shall publish the merit lists of selected candidates. The candidate has to pay the necessary fees within prescribed time duration to confirm his/her seat.
- The merit for admission will be based on total obtained marks including that of practical marks in HSC or equivalent examination.
- If two or more candidates have acquired equal marks in Graduation Examination or equivalent examination, then marks of SSC examination will be considered.
- The candidate who has submitted necessary documents of authorized signatory in light of reservation is eligible to avail the benefit of reservation policies.
- The candidate who has qualified HSC or equivalent examination from the board other than GSHEB, has to obtain a provisional eligibility certificate and has to submit a copy of the same along with his/her application.
- Candidates have to submit the following documents with their application.
- SSC Mark sheet
- HSC Mark sheet
- Graduation Marksheet
- Leaving Certificate
- Two passport size photographs
- Caste Certificate (if applicable)
- Non-creamy layer certificate (if applicable)
- EWS certificate (if applicable)
- Certificate for PH category (if applicable)
- Other necessary documents suggested by the admission committee
- In case of any query, the decision of the admission committee will be considered as the final.
Curriculum
- Duration: 4 years
- Fees: Rs. 70,000
- Intake: 60
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| GTU Code | Subject | Theory(Hrs) | Tutorial(Hrs) | Practical(Hrs) | Credits |
|---|---|---|---|---|---|
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
| 3110000 | Lorem Ipsum | 0 | 0 | 0 | 0 |
Faculty
Labs and facilities
Photo gallery
