Marketing
From Strategy to Success: Achieve MBA Marketing Mastery at the Best Private University in Junagadh
Introduction to course
The Master of Business Administration (M.B.A.) in Marketing is a prestigious and comprehensive graduate program designed to equip individuals with advanced knowledge and skills in the dynamic field of marketing. This specialized M.B.A. program focuses on developing strategic marketing professionals who can navigate the complexities of today’s business landscape.
Throughout the course, students gain a deep understanding of marketing principles, consumer behavior, market research, branding, and digital marketing strategies. The curriculum is crafted to provide a blend of theoretical knowledge and practical insights, preparing students to tackle real-world marketing challenges.
Vision
To be a prominent institute that develops principled leaders and entrepreneurs who are committed to serve the society through innovation, creativity, empathy and collaboration
Mission
- To develop an entrepreneurial vision with creative and innovative approach to solve the complex problems of the industrial organizations.
- To provide research based education and academic excellence focusing on advancing commercial knowledge, technological up gradation and practices, and social ethics.
- Nurturing holistic development, human values, philanthropic attitude based learning to serve the nation.
Programme objective
- Develop a deep understanding of marketing principles, concepts, and frameworks relevant to contemporary business environments.
- Gain proficiency in market analysis, consumer behaviour, and strategic marketing planning to effectively identify and capitalize on market opportunities.
- Enhance critical thinking and problem-solving skills through case studies, simulations, and real-world marketing challenges.
- Acquire practical skills in market research, digital marketing, branding, and marketing analytics to drive business growth and competitive advantage.
- Foster leadership, communication, and collaboration abilities to lead marketing teams, drive innovation, and navigate the complexities of global markets.
Programme outcome
PSO. 01: Marketing Concepts and Theories
Graduate of an MBA in Marketing should be able to apply fundamental marketing concepts and theories to analyze business problems, identify marketing opportunities and develop marketing strategies.
PSO. 02: Market Research and Consumer Insights
Graduate should be able to conduct marketing research and to identify consumer behavior theories, understand customer needs, segment markets, and develop actionable insights for strategic marketing decisions.
PSO. 03: Marketing Strategy and Planning
Graduate should be able to design and implement effective marketing strategies by integrating product, pricing, promotion, and distribution decisions to achieve organizational goals and competitive advantage.
PSO. 04: Integrated Marketing Communication (IMC)
Graduate should create cohesive and impactful communication strategies through advertising, public relations, and promotional campaigns that effectively convey the brand message.
Admission procedure
Eligibility:
- The student who has qualified Graduate or equivalent examination in any stream from recognized board or body is eligible for admission in M.B.A. programme.
|
Board |
Category |
Theory Marks |
Theory + Practical Marks |
|---|---|---|---|
|
GSEB |
Open |
135 / 300 |
180 / 400 |
|
GSEB |
Reserve |
120 / 300 |
180 / 400 |
|
Other Boards |
Open |
108 / 240 |
135 / 300 |
|
Other Boards |
Reserve |
96 / 240 |
120 / 300 |
Admission Process:
- A candidate has to fill an online application form with all the necessary details in the due time declared by the university.
- After the last date of application, the University shall publish the merit lists of selected candidates. The candidate has to pay the necessary fees within prescribed time duration to confirm his/her seat.
- The merit for admission will be based on total obtained marks including that of practical marks in HSC or equivalent examination.
- If two or more candidates have acquired equal marks in Graduation Examination or equivalent examination, then marks of SSC examination will be considered.
- The candidate who has submitted necessary documents of authorized signatory in light of reservation is eligible to avail the benefit of reservation policies.
- The candidate who has qualified HSC or equivalent examination from the board other than GSHEB, has to obtain a provisional eligibility certificate and has to submit a copy of the same along with his/her application.
- Candidates have to submit the following documents with their application.
- SSC Mark sheet
- HSC Mark sheet
- Graduation Marksheet
- Leaving Certificate
- Two passport size photographs
- Caste Certificate (if applicable)
- Non-creamy layer certificate (if applicable)
- EWS certificate (if applicable)
- Certificate for PH category (if applicable)
- Other necessary documents suggested by the admission committee
- In case of any query, the decision of the admission committee will be considered as the final.
Curriculum
Faculty
Labs and facilities
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