Dr. Mayuri Rathod

  • HOD (UG)
Contact Details

 

  • Email: mayuri.rathod@dsuni.ac.in
Qualification
  • Ph.D, Bhakta Kavi Narsinh Mehta University Junagadh, 2022
  • M.COM, Saurashtra University Rajkot, 2017
  • MBA(Marketing), Veer Narmad South Gujarat University, 2007
  • B.COM, Saurashtra University, 2005
Work Experience
  • Teaching: 14 Year 0 Month
  • Industry: 1 Year
  • Total Experience: 15 Year 0 Month
Specilization
  • MARKETING MANAGEMENT
  • Commerce, Management
  • Business Environments Environment,
  • RESEARCH METHODOLOGY
  • BUSINESS ECONOMICS
  • FINANACIAL MANAGEMENT
  • MAKETING MANAGEMENT
  • ECONOMICS
  • BUSINESS ENVIRONMENT
  • GROWTH AND STRUCTURE OF INDUSTRY
  • AUDITING
  • ORGANIZATIONAL BEHAVIOR

Publication in Journals: 

  • Mayuri Rathod, A Study on Awareness of Mutual Fund as an Investment Scheme in Women of Saurashtra Region, International Research Matrix Peer Reviewed & Refereed International Multidisciplinary Journal of Applied Research, 1, 12, 2022, 91, 2321-7073.
  • Mayuri Rathod, The Relation between Good Governance and Improving Performance in the Higher Education the Institutions of India, International Research Matrix Peer Reviewed & Refereed International Multidisciplinary Journal of Applied Research, 2,10, 2023, 116to 121, 2321-7073.
  • Mayuri Rathod, Marketing Strategy, International Research Matrix Peer Reviewed & Refereed International Multidisciplinary Journal of Applied Research,1,8,2019, 140 to 146, 2321-7073.
  • Mayuri Rathod, Rural Marketing : The Next Big Buzz of Marketing , International Research Matrix Peer Reviewed & Refereed International Multidisciplinary Journal of Applied Research,1,4,2022, 162 to 166, 2321-7073.
  • Mayuri Rathod, The Difference between Gender and Leadership Style Management, International Research Matrix Peer Reviewed & Refereed International Multidisciplinary Journal of Applied Research,2,10,2017, 173, 2321-7073.
  • Mayuri Rathod, Global E-Commerce Markets and Trends, International Research Matrix Peer Reviewed & Refereed International Multidisciplinary Journal of Applied Research,1,7,2016,36, 2321-7073.
  • Mayuri Rathod, Importance of Brand Image and Brand Building Marketing, International Research Matrix Peer Reviewed & Refereed International Multidisciplinary Journal of Applied Research,5,4,2015, 107to110, 2320-7620.
  • Dr.Mayuri Rathod, Role of Entrepreneurship and Aatmnirbhar Bharat, National Shanti : E-Journal of Research,12,45,2023, 134 to 142, 2278-4381.
  • Mayuri Rathod, An Exploratory Study on Impact of Different types of sales promotional tools on buying behavior of youngsters at Rajkot City, International Online International Interdisciplinary, 11, 2021, 20 to 26, 2249-9598.
  • Mayuri Rathod,The Study on impact of promotional tools on consumer buying behaviour in Retail Market, National Sorath :EJournal, -, 29, 2021, 13 to 22, 2457-0109.
  • Dr. Mayuri Rathod, E-Commerce or Internet Marketing :A Business Review from Indian Context, International Journal of Advance Research in Computer Science and Management Studies, 10,9,2022, 36, 2321-7782.
  • Dr. Mayuri Rathod, Amar Panya, Investing Reverse Mortage Loan : With Special Reference to Porabandar District, National Madhya Pradesh Journal of Social Sciences,28,-,2023, 1-9,0973-855X

Publication in Conference: 

  •  Mayuri Rathod, The Difference between Gender and Leadership Style Management, International Conference, 2017.
  • Mayuri Rathod, Consumer Behaviour, International Conference, 2022.
  • Dr. Mayuri Rathod, Role of Entrepreneurship and Aatmnirbhar Bharat,International Conference, 2023.
  • Dr.Mayuri Rathod, Investing Reverse Mortage Loan : With Special Reference to Porabandar District, International Conference,2023.